Our Story

Our story starts with southern hospitality, hence our name SoHo Catering & Consulting. At SoHo Catering & Consulting we epitomize hospitality—its authenticity, grace, and charm. To us, hospitality goes beyond saying yes ma’am and holding doors open; it encompasses everything we stand behind. From the moment you contact us, we strive to ensure your whole experience leaves you feeling at ease and with fond memories. 

We genuinely care about your event, and work to guarantee you feel comfortable and confident with our services from your first meeting until your event’s execution and thereafter. Whether it’s tasting samples in our elegant tasting room, working with us to design a speciality dish, or leaving your event with a warm meal to enjoy afterwards, we make it a priority to listen to your ideas and use our expertise to shape your vision into reality.   

Our philosophy is simple, to create memorable events that evoke class, expertise, and care. We are excited to share our philosophy with you and provide you with a true southern hospitality experience.

Meet Our Team

Rob McMahon, Executive Chef

Born in Annapolis, Maryland, Rob was raised a navy brat. He lived in many states growing up including South Carolina, Virginia, and Florida, and lived in the country of Haiti for a short stint. From a young age Rob loved to cook, and has fond memories making meals with his mom and enjoying his dad’s homemade doughnuts on Saturday mornings. After attending the University of Georgia, he moved to New Orleans to begin his cooking career. Nine months into his first culinary job, Rob was hooked and chose to follow his dream of becoming a chef. In 1993, Rob earned his Associates Degree in Culinary Arts from Johnson & Wales. Since then, he has worked at numerous upscale restaurants and resorts, taught culinary courses as an adjunct professor, opened a small restaurant, and led successful catering operations throughout the greater Austin, Texas area. Rob loves big and comforting flavors, simple dishes inspired by French technique, and pulling from all types of ethnic cuisines to create dishes that taste great and reflect the style of his clients. 

Tiffany Tarver, Catering Director

Tiffany was not born or raised in Texas, but got here as fast as she could!  She discovered her passion for events while working in marketing where she was consistently drawn to all aspects of event planning. A true southern girl, Tiffany knows the importance of food and hospitality, especially when gathering with family and friends. Tiffany is a seasoned event planner with over 15 years of experience serving clients in Austin and the Texas Hill Country. She received her Bachelor of Arts in Mass Communication from Louisiana State University. Tiffany loves living and working in the Texas Hill Country and is excited to use her hospitality expertise to serve the “Wedding Capital of Texas” and its community. 

Carly Castillo, Catering Manager

Born in Kentucky, but raised in the small tourism-based country of Belize, Carly was introduced to all things hospitality from a very young age.  Her family’s resort and restaurant ignited her passion for the food and service industry.  Carly attended The Conrad Hilton College in Houston, Texas, where she earned her Bachelor of Science in Hotel and Restaurant Management with a focus on catering and event planning. After college, Carly joined an Austin-based hospitality company working within the catering department. There, she gained immense knowledge and experience planning and executing events. Carly is excited to continue to grow in the hospitality industry and utilize her expertise and creativity to support all your catering needs.